{"id":13272,"date":"2026-03-19T00:18:58","date_gmt":"2026-03-19T00:18:58","guid":{"rendered":"https:\/\/www.webhozz.com\/blog\/?p=13272"},"modified":"2026-04-04T04:31:16","modified_gmt":"2026-04-04T04:31:16","slug":"nofollow-vs-dofollow-panduan-lengkap-memahami-link-untuk-seo-2026","status":"publish","type":"post","link":"https:\/\/www.webhozz.com\/blog\/nofollow-vs-dofollow-panduan-lengkap-memahami-link-untuk-seo-2026\/","title":{"rendered":"Nofollow vs. Dofollow: Panduan Lengkap Memahami Link untuk SEO 2026"},"content":{"rendered":"\n

SEO tidak bisa lepas dari yang namanya backlink<\/em>. Katanya, makin banyak backlink, makin jago website kita di mata Google. Tapi tunggu dulu, ternyata nggak semua link itu “sama sakti”-nya. Ada yang namanya Dofollow<\/strong>, ada juga yang Nofollow<\/strong>.<\/p>\n\n\n\n

Biar nggak bingung dan salah langkah, yuk kita bahas bedanya dengan bahasa yang lebih manusiawi!<\/p>\n\n\n\n

Apa Sih Link Nofollow Itu?<\/h3>\n\n\n\n

Gampangnya begini: Link nofollow<\/em> itu secara tampilan di artikel ya sama aja kayak link biasa. Bisa diklik dan bakal lempar kamu ke halaman lain. Tapi, di balik layar (di kode HTML-nya), ada “stempel” kecil yang tulisannya rel=\"nofollow\"<\/code>.<\/p>\n\n\n\n

Dulu banget, stempel ini fungsinya buat bilang ke Google: “Eh Google, gue kasih link ke website ini, tapi gue nggak mau jamin kualitas mereka ya. Jadi jangan kasih poin (PageRank) gue ke mereka.”<\/em> Ini diciptakan biar orang nggak seenaknya nyepam link di kolom komentar blog orang lain.<\/p>\n\n\n\n

Plot Twist di Tahun 2019<\/h3>\n\n\n\n

Dulu, Google benar-benar cuek sama link nofollow<\/em>. Ibaratnya kalau ada link itu, Google tutup mata. Tapi sejak 2019, aturannya berubah. Sekarang Google menganggap nofollow<\/em> sebagai “hint” atau petunjuk<\/strong>.<\/p>\n\n\n\n

Artinya? Google tetap bakal ngintip link itu, dan kalau menurut mereka kontennya emang oke dan relevan, mereka mungkin<\/em> tetap bakal kasih nilai buat website tujuan. Jadi, nggak benar-benar diabaikan lagi!<\/p>\n\n\n\n

Kenalan sama “Sepupu” Nofollow<\/h3>\n\n\n\n

Sekarang Google makin detail. Selain nofollow<\/code>, ada dua jenis “stempel” baru yang perlu kamu tahu:<\/p>\n\n\n\n

    \n
  1. rel=\"sponsored\"<\/code><\/strong>: Buat link hasil iklan, titipan berbayar, atau link afiliasi. Biar jujur gitu sama Google.<\/li>\n\n\n\n
  2. rel=\"ugc\"<\/code><\/strong>: Singkatan dari User Generated Content<\/em>. Ini dipakai buat link-link yang muncul di kolom komentar atau forum yang dibuat sama netizen.<\/li>\n<\/ol>\n\n\n\n

    “Ah, Nofollow Kan Nggak Ngaruh ke Ranking?” (Eits, Salah!)<\/h3>\n\n\n\n

    Banyak orang ambisius cuma mau nyari link dofollow<\/em> karena dianggap paling manjur buat naikin peringkat. Padahal, link nofollow<\/em> itu punya “kekuatan rahasia”:<\/p>\n\n\n\n

      \n
    • Biar Profil Backlink Kelihatan Manusiawi:<\/strong> Bayangin kalau 100% link yang masuk ke website kamu itu dofollow<\/em> semua. Google bakal curiga: “Wah, ini pasti beli link atau main curang nih.”<\/em> Website yang natural itu pasti punya campuran antara dofollow<\/em> dan nofollow<\/em>.<\/li>\n\n\n\n
    • Trafik Tetap Real:<\/strong> Mau nofollow<\/em> atau bukan, kalau link kamu nangkring di situs gede kayak Wikipedia<\/em> atau Reddit<\/em>, orang tetap bakal nge-klik. Pengunjung asli yang masuk ke web kamu itu jauh lebih berharga daripada sekadar angka di dashboard SEO.<\/li>\n\n\n\n
    • Bisa Jadi Viral:<\/strong> Orang yang nemu web kamu lewat link nofollow<\/em> nggak bakal peduli sama kodenya. Kalau kontenmu keren, mereka bakal share<\/em> lagi, dan mungkin aja kali ini kamu dapat link dofollow<\/em> dari orang lain secara gratis!<\/li>\n<\/ul>\n\n\n\n

      Kapan Kita Harus Pakai Nofollow di Web Sendiri?<\/h3>\n\n\n\n

      Jangan pelit kasih link, tapi harus tetap waspada. Pakai atribut nofollow<\/em> (atau sponsored\/ugc<\/em>) kalau:<\/p>\n\n\n\n

        \n
      • Kamu dapet bayaran buat pasang link itu (iklan\/endorse).<\/li>\n\n\n\n
      • Link-nya ada di kolom komentar (biar nggak jadi sarang spammer).<\/li>\n\n\n\n
      • Kamu kasih link ke situs yang kamu sendiri nggak yakin itu aman atau nggak.<\/li>\n<\/ul>\n\n\n\n

        Cara Ceknya Gimana?<\/h3>\n\n\n\n

        Penasaran link di artikel kamu itu jenis apa? Gampang!<\/p>\n\n\n\n

          \n
        • Cara Manual:<\/strong> Klik kanan aja di link-nya, terus pilih Inspect<\/strong>. Kalau ada tulisan rel=\"nofollow\"<\/code>, berarti itu link nofollow.<\/li>\n\n\n\n
        • Cara Sat-set:<\/strong> Install aja Ahrefs SEO Toolbar<\/em> di browser. Nanti dia bakal kasih tanda otomatis mana link yang nofollow<\/em> pas kamu lagi browsing.<\/li>\n<\/ul>\n\n\n\n

          Intinya…<\/h3>\n\n\n\n

          Jangan terlalu pusing mikirin “wah ini dofollow atau nggak”. Fokus aja bikin konten yang emang layak buat di-share. Link nofollow<\/em> tetap punya peran penting buat bikin website kamu kelihatan kredibel dan punya trafik yang sehat.<\/p>\n","protected":false},"excerpt":{"rendered":"

          SEO tidak bisa lepas dari yang namanya backlink. Katanya, makin banyak backlink, makin jago website kita di mata Google. Tapi tunggu dulu, ternyata nggak semua<\/p>\n","protected":false},"author":1,"featured_media":6441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102],"tags":[5141,5136,5140,2572,5134,5137,5143,5138,1204,5139,5135,5142],"class_list":["post-13272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorial-seo","tag-apa-itu-google-hints","tag-atribut-rel-nofollow","tag-backlink-nofollow","tag-belajar-seo","tag-belajar-seo-pemula","tag-cara-optimasi-backlink","tag-optimasi-off-page-seo","tag-perbedaan-dofollow-dan-nofollow","tag-seo-webhozz","tag-strategi-link-building","tag-tips-link-profile-natural","tag-tutorial-seo-dasar"],"yoast_head":"\nNofollow vs. Dofollow: Panduan Lengkap Memahami Link untuk SEO 2026 - WebHozz Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webhozz.com\/blog\/nofollow-vs-dofollow-panduan-lengkap-memahami-link-untuk-seo-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nofollow vs. Dofollow: Panduan Lengkap Memahami Link untuk SEO 2026 - WebHozz Blog\" \/>\n<meta property=\"og:description\" content=\"SEO tidak bisa lepas dari yang namanya backlink. 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