{"id":476,"date":"2014-01-30T20:31:21","date_gmt":"2014-01-30T20:31:21","guid":{"rendered":"http:\/\/www.webhozz.com\/blog\/?p=476"},"modified":"2014-01-30T20:43:27","modified_gmt":"2014-01-30T20:43:27","slug":"belajar-google-adwords","status":"publish","type":"post","link":"https:\/\/www.webhozz.com\/blog\/belajar-google-adwords\/","title":{"rendered":"Belajar Google Adwords. Apa itu Google Adwords?"},"content":{"rendered":"<p><a href=\"http:\/\/www.webhozz.com\/blog\/wp-content\/uploads\/2014\/01\/kursus-google-adwords.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-450\" alt=\"kursus-google-adwords\" src=\"http:\/\/www.webhozz.com\/blog\/wp-content\/uploads\/2014\/01\/kursus-google-adwords.jpg\" width=\"800\" height=\"286\" srcset=\"https:\/\/www.webhozz.com\/blog\/wp-content\/uploads\/2014\/01\/kursus-google-adwords.jpg 800w, https:\/\/www.webhozz.com\/blog\/wp-content\/uploads\/2014\/01\/kursus-google-adwords-300x107.jpg 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><a title=\"kursus google adwords\" href=\"http:\/\/www.webhozz.com\/program\/kursus-google-adwords.php\">Google AdWords<\/a> adalah sebuah produk periklanan yang dibuat oleh Google yang sampai saat ini masih menjadi sumber pemasukan utama Google di bidang periklanan. Google AdWords adalah sebuah strategi pemasaran periklanan baru yang menggunakan mesin pencarian Google sebagai saran beriklan, biasa disebut juga sebagai Search Engine Marketing atau pemasaran berbasis mesin pencari.<\/p>\n<p><!--more--><br \/> Google AdWords mempunyai dua cara beriklan, yaitu:<br \/> 1. Sistem PPM atau Pay Per Million Impressions, dimana para pengiklan membayar produk yang diiklankan melalui Google berdasarkan jumlah per seribu impressions atau tayang nya iklan tersebut.<br \/> 2. Sistem PPC atau Pay Per Click, dimana para pengiklan membayar iklan berdasarkan jumlah klik yang didapt dari iklan tersebut. Jadi apabila iklan tersebut tampil di mesin pencarian Google namun tidak ada yang melakukan klik, maka pengiklan tidak akan membayar biaya tayang iklannya.<\/p>\n<p>Platform Google AdWords terbagi 2, yaitu :<br \/> 1. Google Search, dimana iklan kita muncul pada mesin pencarian Google. Platform search ini berdasarkan text dan keyword.<br \/> 2. Google Display Network, dimana iklan kita akan muncul pada situs-situs yang termasuk ke dalam jaringan Google Display Network. Yaitu situs-situs yang memasang Google Adsense pada situsnya. Platform Display Network ini berdasarkan text, image, flash maupun video.<\/p>\n<p>Google juga menyediakan alat (tool) Keyword Tool untuk melihat data mengenai jumlah pencarian dan tingkat kompetisi pemakaian suatu keyword untuk beriklan di AdWords. Selain itu dengan menggunakan Google Insight dan Google Trends kita juga dapat mengetahui trend keywords yang sedang banyak dicari oleh suatu masyarakat sehingga kita bisa menargetkan campaign iklan kita melalui keywords tersebut sesuai dengan tren yang berlaku saat ini. Situs resmi AdWords beralamat di http:\/\/www.google.com\/adwords.<\/p>\n<p>Sumber\u00a0http:\/\/id.wikipedia.org\/wiki\/Google_AdWords<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google AdWords adalah sebuah produk periklanan yang dibuat oleh Google yang sampai saat ini masih menjadi sumber pemasukan utama Google di bidang periklanan. Google AdWords<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[91,89,90],"class_list":["post-476","post","type-post","status-publish","format-standard","hentry","category-google-adwords","tag-belajar-google-adwords","tag-google-adwords-2","tag-kursus-google-adwords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Belajar Google Adwords. 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